When I was a kid so many years ago, my grandma always had Milos. Family gatherings, dinner etc. I grew up with it. Then as adult I began buying it because I love it and it reminds me of great childhood memories. Now my sons are grown and keep Milos tea in their fridge too. Now my grand baby age 6 asks for Amos by name not tea just says, "mammy, more Milo"
Its family, fun, fresh and reliable. That's my Milos.